Each year we look at the behavioral data we capture to find the trends that matter most for planning ahead. Here's what this year's data reveals about the shopping experience, and what it means for how you plan for 2027.
The decoupling: real breakage vs. shopper frustration
Engagement: longer sessions without deeper intent
The device gap: mobile stability vs. mobile usability
A new kind of noise: agents shopping on your behalf
This is just a glimpse of what the full data reveals.
Experience the complete Digital Benchmark Report 2026 and compare your own data.
Use Claude, Cursor, or another LLM? Access a ready-to-use prompt that lets you compare your own analytics data against the benchmark, no Fullstory required. If you do use Fullstory, the MCP connection makes the comparison even easier.